BeginnerHybrid

Digital Marketing

Master digital marketing strategies to research markets, attract users, validate demand, and drive growth for real digital products using modern tools and data-driven approaches.

Students will learn how to research markets, attract users, validate demand, and drive growth for real digital products using modern digital marketing tools and data-driven strategies. By the end of the program, students will have launched and grown real studio products, worked with real budgets and metrics, and built a results-backed marketing portfolio — not just screenshots of ads. They will graduate as growth-minded digital marketers, not social media managers.

3 months
Max 20 students
Starts 7/1/2026

Digital Marketing

Beginner to Expert

Certification and Recognition from AltX Academy

Course Fee (Naira)₦300,000
Course Fee (USD)$0
Certification Included
Job Guarantee

Who This Course Is For

  • Beginners interested in digital marketing or growth
  • Career switchers who want real, employable marketing skills
  • Creators who want to understand distribution and audience growth
  • Non-technical founders who want to learn go-to-market skills

Teaching Model

This course is: Product-first. Experiment-driven. Studio-integrated. Outcome-measured.

  • Students only learn tactics they immediately apply to real studio products
  • Mirroring real-world startup growth
  • Building results-driven marketing systems
  • Using AI responsibly as a marketing accelerator

What You'll Learn

Growth marketing fundamentals
Content strategy and messaging
Paid advertising and performance marketing
Marketing analytics and optimization
Product marketing and go-to-market
SEO and organic growth
Email marketing and automation
Real studio product contributions
AI-assisted marketing workflows

Curriculum Structure

1

Marketing Foundations & Growth Mindset (Beginner)

Understand what digital marketing actually is in a startup context.

Topics:

What digital marketing is (and is not)
Marketing vs growth vs sales
Understanding customers and value propositions
Funnels and user journeys
Channels overview (paid, organic, owned)
Basics of branding and positioning
Marketing ethics and trust

Studio Application:

Analyze studio product markets. Define target audiences and value propositions.

AI Integration:

AI-assisted market research. Using AI to summarize competitive landscapes. Validating AI insights with real data.

2

Content, Messaging & Organic Growth (Junior Marketer Level)

Learn how to attract users without paid ads.

Topics:

Content strategy fundamentals
Copywriting basics
SEO fundamentals
Social media for products (not influencers)
Email marketing basics
Landing pages and conversion basics
Community building

Studio Application:

Create content for real studio products. Write landing page copy. Launch organic growth experiments.

AI Integration:

AI-assisted content ideation. Improving copy with AI (without losing voice). AI for SEO research and outlines.

3

Paid Growth & Performance Marketing (Intermediate)

Learn how to spend money responsibly to acquire users.

Topics:

Paid ads fundamentals
Ad platforms overview (Google, Meta, etc.)
Audience targeting
Creative testing
Budgeting and ROAS basics
Tracking and attribution
A/B testing

Studio Application:

Run small-budget ad experiments. Measure CAC and conversions. Optimize based on data.

AI Integration:

AI-assisted ad copy and creative testing. Analyzing performance data with AI. Identifying winning patterns.

4

Analytics, Funnels & Optimization (Mid-Level)

Make decisions based on data, not vibes.

Topics:

Marketing analytics fundamentals
Key metrics (CAC, LTV, churn, retention)
Funnels and cohort analysis
Event tracking basics
Conversion rate optimization
User behavior analysis
Experiment design

Studio Application:

Build dashboards for studio products. Optimize funnels based on real data. Improve onboarding and retention.

AI Integration:

AI-assisted insights from analytics. Identifying anomalies and opportunities. Turning data into action plans.

5

Product Marketing & Go-To-Market (Senior-Level)

Launch and position products effectively.

Topics:

Product-market fit signals
Product messaging and positioning
Launch planning
Pricing and packaging basics
Retention and lifecycle marketing
Partnerships and distribution strategies
Working with product & engineering teams

Studio Application:

Plan and execute real product launches. Align marketing with product features. Support studio Pitch Day with GTM strategy.

AI Integration:

AI-assisted messaging tests. Market segmentation with AI. Competitive positioning analysis.

6

AI-Assisted Growth & Marketing Leadership (Expert Layer)

Use AI to scale marketing intelligently.

Topics:

AI-assisted marketing workflows
Automation and personalization
Predictive analytics basics
AI for experimentation at scale
Ethical use of AI in marketing
Growth team leadership
Building repeatable growth systems

Studio Application:

Automate parts of studio marketing workflows. Scale what works. Document growth playbooks for future teams.

AI Integration:

Master AI tools as marketing accelerators. Balance automation with human judgment. Learn professional AI-assisted growth workflows.

Prerequisites

Required:

  • Basic computer literacy
  • Curiosity about user behavior and data
  • Willingness to test, measure, and iterate

Helpful but not required:

  • Familiarity with social media platforms
  • Interest in analytics or business
  • No prior marketing experience required

Final Studio Deliverables

  • Grown real products with measurable results
  • Designed and executed growth experiments
  • Managed real marketing channels and budgets
  • Worked with product and engineering teams
  • Built a results-driven digital marketing portfolio

Evaluation & Certification Criteria

Certification is earned, not automatic. Students are assessed based on:

Clarity of strategy
Execution quality
Data-driven decision-making
Iteration and learning speed
Collaboration with teams

Career Outcomes

Digital Marketer
Growth Marketer
Product Marketer
Marketing Analyst

Course Pricing

₦300,000
Nigerian Naira
$0
US Dollar

Ready to Start Your Journey?

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